Tourism
Tourism is one of the priority areas for the investment development. Nature, history, and cultural sites attract both Russian and foreign tourists. In 2021, 3.9 million tourists visited the Chelyabinsk region.

Advantage
Top 20 of the 2021 National Tourist Rating
The Chelyabinsk region is in the top 20, aka "Golden Twenty" of the National Tourist Rating, ranked 14th. The South Urals is significantly ahead of regions with strong tourist brands (Sverdlovsk Region -16, Tyumen Region - 17, Kaliningrad Region - 19, Karelia - 28, Buryatia - 49, Kamchatka - 69), and this is a strong indication of a very high potential the region has.